VOL. 01 — MAY 2026 This month in Marieloulou

Okay, hi. Welcome to the first edition of this. Something I've been meaning to do for a while and finally just did.

May was full. The kind of full where you're always moving but somehow feel like you're behind. Content creation is genuinely taking me 2x longer than the actual work and I'm still figuring out how to best to execute that. But between the chaos there was a lot of good stuff. New prototypes. A NEW INSTAGRAM MILESTONE. Time with my super amazing incredible brother. A whole lot of disco. Let me break it all down.

WHAT I'VE BEEN BUILDING

This month I started prototyping a fringed crewneck to match the chaps from last month's launch and honestly, the results exceeded what I expected. There's something about seeing a concept move from sketch to actual garment that never gets old for me.

WHAT'S ON THE HORIZON

Also on the radar: the aviator blue light glasses are dropping in 6 colors. I'm deep in campaign mode right now building the concept, scheduling shoots, figuring out how to make it feel like us. More on that soon.

BEHIND THE PRODUCT

Teaching myself to sew from scratch I don't have a formal fashion education, which means a lot of technical skills I have to self teach. Sewing has been monopolizing time I could spend on content or big picture planning but there's something deeply satisfying about watching your hands build the exact thing your mind imagined.

NOTABLE PERSONAL

Spent a lot of time this month with my brother aka photographer. Shooting new assets for the website and socials. Those sessions are always different. Less pressure, more play. The photos for the Earth Linen Collection came out exactly how I wanted them to feel.

WHAT I LEARNED THE HARD WAY

Documenting your process in real time sounds simple until you're actually doing it. Creating content for what I'm working on daily takes twice as long as the work itself. I haven't solved it yet but I'm getting more intentional about capturing things in the moment instead of trying to recreate them after.

QUOTE OF THE MONTH

"If you wanna make the world a better place, take a look at yourself and make a change."
— Michael Jackson · Man in the Mirror

This one hit differently this month. It's so easy to point at external problems. The algorithm, the market, other people. But the fastest path to a better situation is almost always internal. I've built a much happier life by staying open to change and genuinely trying to see things from where others are standing.

WHAT'S COMING

The aviator glasses campaign is going to be something. Six colors, and the shoot concept is shaping up to feel very on-brand... more on that when I can show it. SS27 design is already pulling me in and it's only May. And I want to get better at showing you the real-time stuff like the measuring tape on the floor, the fabric swatches, the mess before the magic.

MILESTONEEE

Thanks for being here at 60k. That's not a small number and I don't take it lightly.

A QUESTION I'M SITTING WITH

How do you document your process without it becoming a second job? And is it even worth it if it takes the joy out of making?

CURRENT OBSESSIONS

BANGLES

Big, bold, stacked. On everything.

70s styling

Wide legs, earth tones, effortless stance.

Prints & texture

SS27 is going to be fun. That's all I'll say.